Our chosen song is Paloma Faith - Changing which categorizes as the pop genre. Music videos of this genre follow the conventions of:
-Usually being in a party/club environment
-Alcohol is often used
-Recognised brands of clothing
-Expensive cars/houses
-Establishing shots and close ups are often used to show wealth.
- Attractive women
-They don't often follow a narrative
- The artist is usually involved.
We may use some of these conventions to keep in the theme of the pop song however we might go against some of the convention to make our video current and new.
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