The song we've now chosen falls under the indie genre which has different conventions to our previously song therefore will affect our decision making when planning our video.
Conventions:
1) Live Performance
It keeps the focus on them and doesn't take away from the talent of the artist.
2)Narrative
This is common in order to link the lyrics to a visual keeping the audience more engaged.
3) Mise-En-Scene
Indie rock artists usually have a unique image which they like to portray through props and sets in their music videos.
4) Sound
Hearing directly from the instruments so the audience can appreciate the talent.
5) Extreme Close Ups
To introduce characters or the artist themselves or to portray what emotion they're feeling.
6) Editing
An effect is laid on top of the footage to create a consistency and give an old fashioned affect.
A range of fast and slow cuts to reflect the pace of the music.
They also use special effects to make the video more interesting.
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