Friday, 23 January 2015

Digipak Research/Analysis

I found some album covers from the indie rock genre which our chosen song falls under. It was interesting to look at what the usual techniques are used throughout this genre which i will take into consideration when designing my own digipak cover. I have found that when the band is used on the cover there is something done to them to make them look cool and more edgy. For example in 'The Kooks' album cover they aren't looking at the camera which makes it more interesting. Furthermore, apart from this the other three i looked at had cartoon or sketch like affects creating the feel of fun and imaginative. 

I think the most powerful album covers aren't so clear cut and have elements of ambiguity such as the 'Kings of Leon' album cover. 


This album cover from 'The Kooks' gives an interesting image. The band are featured on the cover presenting the 'star quality theory'. They are also playing their instruments which is important in an indie rock genre band as the instruments are a key element in this music style therefore it is inviting for the audience to see this on the cover. 
Furthermore, the mirror shows voyeurism reflecting what is already there. 
The bold font is also an essential part of the cover as the audience can explicitly see the band and album name. The colour palette of the cover offers a very masculine feel to it which reflects the all male band members. 


Paramore,another indie rock band also show themselves on their album cover. This conveys the star quality theory as the band are centered and stand out by the cut out of them surronded by 'doodling' of their album name. This gives an edgy and fun affect. As the scribbled writing gives a sense of freedom and rebellion which reflects the genre.



Rock Band - Alkaline Trio's album 'Agony and Irony'

The image of the heart and skill is recognisable to the band's fans as these images are featured on the front of other releases-posters, merchandise. 
The use of this unofficial logo on their 6th album attracts immediate attention of fans and achieves intertexuality. 

Outside Covers 
The outside covers follow a black colour scheme with red accents which is recognisable to fans and fits the conventions of the genre as these colours are typical of the rock genre - bands such as My Chemical Romance and Green Day also use this colour scheme. These are more heavy rock genres whereas our band is more indie rock which is a softer , less harsh version therefore the harsh red colour connoting danger, blood etc. maybe wouldn't be as suitable to our band. 
The aged effect used on the front panels is reminiscent of the fragile vinyl sleeve maybe, creating a distressed look to the cover. 

Inside Covers 
The inside panels use a singular image across the panels. This is conventional of the genre that the brand do not feature on the front cover and if they're featured it will be on the inside, as like they have done. 
The muted colour create a 'retro/vintage' style also created by the band image wearing 'aviator' sunglasses originally from the 70's. This fits with the aged effect of the digipak all together. 
The plant in front is in soft focus obstructing the view of whats behind which creates some mystery. 







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