Tuesday, 24 February 2015

Target Audience

Understanding the target audience is crucial when creating media texts. As our song fits into the indie rock genre i looked into what the audience for this genre is.
The occupational grouping of my audience is that the majority are males between 15-24. However as we have a female singer this will be extended to females too.
Our target audience are most likely to be students as the age range of 15-24 are the peak studying period.

Our target audience will like indie rock, alternative music genres as our song is part of this genre. However they also have a interest in more intense rock music as the music video has similar conventions to these music video conventions.

 Indie rock music is usually dark and troubled which in some cases may be related to.

I think our video fits this well as we have added a suicidal element to it conforming to the darkness that usually reflects the indie music genre.
Horror/thriller films may also be favoured by our target audience because of the dark tone of our video. This is the social grouping of our video.








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