Intertextuality

Iggy Azalea uses the film 'Clueless' as the basis of her music video. The clothing worn in this video is the main intertextual reference in the video to the film. The films acts as a modern remake of the film, almost. The iconic yellow tartan two-piece from the film is a key element in the video and the mise-en-scene in general conveys the 90's style of the film.
Furthermore, the music video opens with a title screen that mirrors that from Clueless and also establishes the theme of the video. Additionally, the video star Iggy choosing her clothing from a tablet which is a modern version of what Cher does in the film, as well as the school location. 

Taylor Swift's music video contains intertextuality of the Shakespeare play Romeo and Juliet. The music video has a twist of the stereotypical tale of a girl wanting a boy that doesn't reciprocate the feelings. It plays on the inter textual reference of a girl that can't get the boy because of the way she looks. 'Jock' goes with the 'head cheerleader' rather than the unpopular nerd.
The story has a twist as they end up being together reflecting the Disney story Cinderella as at the end of the video she's dressed in a white dress as she has found her prince charming.
The video, like Cinderella shows that dreams do come true no matter how obscure they seem.

Our Video 
In our music video we used intertexuality of the biography of Virginia Woolf we thought this would be effective as like these examples creates a connection with a well known story that people may have been previously interested in. However, upon reflection, this may not have been a good option because it requires a literary background and many people from our audience feedback were unaware of why the stones were there.