Music Industry

MTV and Fuse are the two main TV channels that show music videos. These two channels are mostly dedicated to music. They also feature original series and specials as well as exclusive interviews, live concerts and blocks of music videos. They accommodate a variety of musical tastes which allows for their audiences to be much wider while still targeting at a demographic of young adults between 18-34. However MTV have recently been targeting a more teenage audience, too
















Now there is a range of ways to watch and access music videos. From the audience feedback i have gathered it is clear that most young people watch music videos online, specifically on YouTube. This is the most easily accessible and it is free. Furthermore, others watch it on music television channel such as the afore mentioned. iTunes is also a place where you can buy music videos to put on smart devices such as phones or tablets etc.


The main purpose of a music video is to sell the song.
However, there are others such as to entertain and give the listener a better understanding of the song (if the video is narrative). It is also to give a better insight to the band/artist themselves which creates more intimacy and therefore will help selling.
Music videos create a memorable visual for the song which will increase the songs chances of selling.
More over music videos are a form of marketing which exposes and expands the artists profile.
The overall purpose is to promote the music so it will increase the sales.


I found an interesting article from the guardian which discusses the rise in vinyl record sales because of the younger generation. Click here for link.