This is my finished magazine tour advert. I decided to use this image as it was favored by our audience feeback. Also as i used it on my digipak i wanted to keep with the consistency of the three products to create a parallel while still making them all easily distinguishable.
I decided to use the conventional black and white colour pallette as our video was in this pallette as well. Furthermore during the research process i found that many adverts of the indie genre were in black and white too.
By using photo shop i was able to make this already eye catching image more interesting. I added the image of the 'star' from our video and merged it into the eye adjusting the opacity etc to create quite a dark mood which corresponds with the darkness of our video. I also copied this and overlapped it on top of the star in the main/background image. I thought this would subtly create a more interesting and aesthetically pleasing advert. Also as we used a lot of voyeurism to show self reflection within our music video i thought i would extend this onto the advert and digipak as well.
For the font i used the same as the font at the beginning of the music video and on my digipak again to create consistency between the three products.
I included the date, venue and city for the information of tour dates as i thought this was the most important information and also took inspiration from the layout of the Arctic Monkeys tour advert.
I decided to do only a UK tour as we are a new band we wouldn't be able to fund a European tour let alone a World tour therefore I researched into small gig venues in the main cities in England and Scotland choosing only six in order to start small.
As I was unsure how Photoshop works I looked at various videos to self teach myself. As well as doing this,by playing around with the different tools allowed me to create the overlapping effect that I did.
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