Audience Feedback

We asked our media class to give feedback on our video so far as we felt they had an informed idea of the criteria and would be able to give constructive criticism.

Looking at our audience feedback we saw a recurring issue that it was 'repetetive' and 'needed something extra' which we decideed to add in after so many people suggesting it. 

We sat down as a group and decided what the extra something could be.

We wanted to portray our protaganist as being trapped as this is what our lyrics presented to us. 

We came up with the idea to show her committing suicide by jumping/walking into a lake. We were inspired when we heard about how author Virginia Woolf killed herself by putting stones in her pockets and walking into a lake.  

Here are the shots that we filmed today. 

Digipak

Iconography/Props

We have used very subtle iconography so the audience can sub consciously interpret them and give an extra element to the protagonist/artist that isn't explicitly shown in our performance video.

Firstly, the graffiti. As well as graffiti showing a cool and indie setting for the performance to take place. It may also show some voyeurism as the mode of looking is a key theme in our video. It is also shown through our use of the mirror used for the majority of our lip syncing shots. The still shot of the artist looking at the mirror represents a sense of reflection or self reflection which creates the melancholic tone along with the lighting which is the feeling we hope audiences will understand (stuart hall).

Cutting Down The Song

Whilst editing the video we were really thinking about how to edit down the song as it is 4.34 which is extremely long and with our time limit it would be a tremendous amount of stress on top of what we're already feeling. So, at first we wanted to cut out a middle section of the song however we tried it out and realised that it was really julty and just that it wouldn't work.

In the end we decided that to cut it at 3 minutes would be perfect as there is a slow part that follows a climactic part of the song allowing us to create a dramatic and memorable ending.

Two Door Cinema Club - Something Good Can Work

Two Door Cinema Club are an alternative/indie band. This music video follows many of the conventions of their genre one being the nature theme which is what we have incorporated in our own music video. 

Existing Media Texts

While looking at existing music videos of our genre we found a convention to be nature and therefore we wanted to incorporate this theme into our video. These are the shot types that we took inspiration from while in the making of our music video. 

They are from the videos of Lorde and Two Door Cinema Club which are two well known artists of the indie genre. 

Convention of Indie Digipak

• As indie music is very strange and alternative most digipaks are designed around the music and are strange and alternative.

• They tend not to feature the band and have pictures and colours which help the digpak stand out. 
• If the digipak does have the band on it tends to be in a cartoony way.

• Also she only feature the band name and not the title of the albumtext is usually strange and different.