Fish Eye Lens

During our last day of filming at the lake we decided to use a fish eye lens attachment. We liked this effect to emphasise the point of view shots that we used. We also thought it would add more dimension to our video as it creates a contrast to the convention style and shows the turning point in the video more clearly. Furthermore, as we played on the theme of water I thought the lens worked quite well with this theme.

Grey Scale/ Black and White

We decided to go with the black and white filter on our music video as after looking at many music videos from out genre we found that it was a recurring theme/convention of the indie genre.




The Arabella video stood out to me particularly as it includes both performance and narrative elements which is what we have decided to do with our music video. We also liked the ambiguity of the beginning of the video with the flashes which is what we took inspiration from for our ending.


Here are some more music videos that inspired us to use the black and white filter.







I think the black and white filter adds to the melancholic feel to the video that many indie artist try to create and i think we have followed this convention therefore the filter fits well.

Audience Feedback (2)

After adding in our narrative we wanted to collect some feedback to make sure the message came across well enough and if the ending was powerful enough. The ending is what we wanted to make really dramatic and slightly ambiguous in order to  leave the audience shocked and slightly confused to encourage them to re watch the video. 

As the lake was very shallow we didn't like the effect of actually showing the protagonist in the lake therefore thought it may work well to have the jump in slow motion and then sped up to an empty lake. We got some feedback from the AS class as they have an informed idea of media elements but have not seen the struggles along the way therefore we thought they'd be able to give a non bias opinion. 

Many of them understood the ending and liked the concept which was a relief. They also mentioned many of our editing techniques that they liked and the mixture between performance and narrative. However many said that the ending may be a bit too abrupt and should be faded out a little bit which is easily fixed and that is what we will be working on fixing up until the deadline.

Band Name

We chose 'static' as our song name however when Tara and I were adding the credits to our final video we were unsure about the name. We looked at the lyrics to see if anything stood out to us but nothing did. We then thought, because our video has a lot of sadness and loneliness in the narrative I put 'sadness' into thesaurus to see if anything cool came up. I found 'dysphoria' which i thought sounded appealing and fits with our genre well. 

However, we liked this name for our band name and decided to keep 'static' as the song name and album name. So, we are now Dysphoria.

Editing

ITara and I edited all of this morning and again after school when Emily joined us. We have been sticking to the schedule as much as possible which i feel has motivated us to get it done. The new footage has fitted in nicely to our video and I think a narrative was definitely needed as it just adds that something extra to the video and makes it more interesting for the audience as it gives them something to think about.

Target Audience

Understanding the target audience is crucial when creating media texts. As our song fits into the indie rock genre i looked into what the audience for this genre is.
The occupational grouping of my audience is that the majority are males between 15-24. However as we have a female singer this will be extended to females too.
Our target audience are most likely to be students as the age range of 15-24 are the peak studying period.

Our target audience will like indie rock, alternative music genres as our song is part of this genre. However they also have a interest in more intense rock music as the music video has similar conventions to these music video conventions.

 Indie rock music is usually dark and troubled which in some cases may be related to.

I think our video fits this well as we have added a suicidal element to it conforming to the darkness that usually reflects the indie music genre.
Horror/thriller films may also be favoured by our target audience because of the dark tone of our video. This is the social grouping of our video.

Filming Schedule

As it's a week until the deadline organising our time wisely is essential for hitting that A grade.
We've set out a filming schedule to know exactly who and where we will be during all of our free lessons.

So, today we stuck to the schedule and Ciara, Tara and I went out and filmed in Forty Hall as Emily couldn't make it. We had a successful (very cold) trip. We went straight back to school to upload and edit for the rest of the afternoon and until we got kicked out of school. We all thought there was a big transformation to the video even after adding a few of the shots from the new footage. We are all feeling much more positive and eager to stick to the schedule and meet the deadline with something we are proud of. 

Here are some photos from the day...